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Augmented Reality Ltd is a London based company specialising in the delivery of augmented reality to business.

Google Glass and Augmented Reality.

By Brian Casson, Feb 22 2014 09:31PM

When we were very young some of us had imaginary friends, but we soon dispensed with their services once we realised that they were of no practical use. That is all about to change with the advent of Google Glass. Make no mistake; Google has come a long way since its early search engine days and now offers an array of services to the consumer/advertiser. The company has been careful in managing the introduction of Project Glass onto the market for very good reason. Even so, I am sure that there will still be an avalanche of negative publicity surrounding privacy issues and cries of Borg technology, Skynet reincarnated, and the simplistic name-calling of ‘glasshole’.

However, it is important to remember that the initial incarnation of Glass offers no more than is currently available on the latest smart phones; be it in a wearable format. There are several other contenders soon-to-be-released onto the marketplace of similar wearable technology; together with the inevitable race to develop the latest ‘must have’ apps.

I predict that Google, once it deems it safe to do so, will begin to amalgamate various projects that it is currently involved. For now, the aptly named ‘Google Now’ delivers an efficient personal assistant, who very quickly learns your interests, movements and appears to service them effortlessly. Whilst ‘Google Goggle’ provides pixel recognition of images scanned, cross referencing this with information available to the search engine. All of these services seamlessly integrate and provide the wearer of Glass with that long absent invisible friend, who has now become an ever efficient personal assistant, providing the wearer with bilingual skills, a photographic memory and instant access to the World Wide Web.

All of a sudden the services of the invisible (well almost invisible) friend has become indispensable, and indeed, following prolonged use of the current initial explorer phase of Glass wearers have become dependent on even the limited services that they currently provide.

Although it is true to say that Glass does not provide augmented reality in its true sense (i.e. augmenting, or adding, content to your real surroundings). They are intricately linked. Like Glass, augmented reality is still in its infantile state, in the most part currently providing gimmicks to the advertising industry, but all of this is about to change. In the field of surgery, augmentation can pinpoint, for example, the exact location of veins, whilst relaying information of vital statistics of the patient displayed within the surgeons’ field of vision. Together with the ability to film the operation at close quarters directly from the surgeons prospective this will make augmented reality development into Glass an essential tool, particularly in training hospitals. I suspect that the use of augmenting technology will become standard practice in our operating theatres in the not-too-distant future.

Glass will become indispensible in the workplace in numerous other professions anywhere in fact where the access to instant information whilst away from the office will facilitate productivity. Take the policeman posted to Times Square as an example. Equipped with Google Glass, he or she is now able to translate in any language, directing foreign tourists who may approach to enquire directions or theatre opening times, the answers to which will all be instantly available to the officer on a visual display. Combined with facial recognition capabilities and automatic number plate reader technology, all of a sudden the police officer in Times Square becomes RoboCop, with access to live feeds from closed-circuit television cameras and, at the same time, relaying a live visual feed to control room staff. It is true that Google has currently banned facial recognition in it's software store; however, it is only a matter of time before law enforcement agencies make use of this technology.

You may begin to realise why Glass will become indispensable in certain professions, but the question you may ask yourself is will the general public need to avail themselves to such technology? The simple answer is that following the initial negative publicity, the public will not need to purchase a pair of Google Glass for themselves, but they will want to and as we have seen with the introduction of smart phones even the unemployed youth of limited means will ensure that they have the latest technology even if nothing more than as a status symbol.

With the introduction of Google Glass, and similar rival adaptations, the ability of the wearer to augment their vision will herald augmented information on almost everything. I explained this to a friend recently whilst sitting in a restaurant enjoying a particularly fine wine. Imagine the benefit of scanning the wine bottles label and not only being provided with instant information of the grapes origin etc, but more importantly being presented with a ‘buy button’. The ease of purchasing goods by simply scanning either the product itself, or an advertisement, will herald a new era of consumerism with ease of access being the name of the game. The current gimmicks used in augmented reality will soon fall to the wayside with the pragmatic scanning, and ease of purchase, presented by a simple ‘buy now option’. This facility will be available in a limited format on the early phase of Glass and is a concept which will make manufacturers sit-up and take note.

It is clear that technology will work as an invisible friend, presenting information at the consumer's request and providing services that the wearer will become to rely upon from an ever efficient personal assistant. Technology will become interwoven as the wearer of Glass uses technology in almost every aspect of their day-to-day lives. Will this turn mankind into a new generation of Borg? Will Skynet one day seize control? For that - ladies and gentlemen - we will have to wait and see....

An article by: Brian Casson, who is C.E.O at Augmented Reality Ltd.

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